These easy, classic pieces from fashion label Emerson Fry
are relaxed and versatile and can be worn different ways across multiple seasons, simply by layering them up. They are designed for women who lead busy lives and need comfortable, practical pieces to get them through their hectic schedules. They take them from running around in the city to relaxing on the weekend at their beach house. The clothes are made from quality, natural fabrics and have a laid back sense of luxury but the pricing is realistic - I think it's this combination that is making the brand so successful.
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